Direct Investing or Crowdfunding is a method through which smaller companies use the general public (the Crowd) to fund their start-up or growth capital needs. Crowdfunding comes from a new set of laws enacted in the U.S. during the past few years that allows smaller companies to do “direct to market” to raise capital for their business from average investors, provided they follow a set of rules and guidelines. A-Game uses Direct Investing as one of the ways it fund and grows the company.
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